Ira: soft power, rendered in rose
A warm, blushing floral built around rose and soft musk — Ira is quietly confident, made for the woman who doesn't need to raise her voice to be remembered.
Read More →The Elväsh Journal
Six new scents, six new stories
A first look at the fragrances joining the Elväsh house — the mood, the inspiration, and what to expect from each bottle.
Featured
New Arrival
Ace: the scent of a sure thing
Elväsh Ace is our most confident release yet — a sharp, magnetic composition built for the moment you walk in and the room already knows. Deep amber and spice sit against a cool, smoky base, wrapped in a bottle that plays on the thrill of a winning hand.
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Floral
Woody
Jaan: dark plumes, quiet intensity
Named for what it means — beloved — Jaan is a moody, feather-dark blend of woods and warm spice. Understated on first spray, unforgettable by the second hour.
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Signature
Inspiration: the scent that started it all
Our founding fragrance, revisited. Inspiration blends classic gourmand warmth with a modern edge — the house signature that every Elväsh scent since has quietly referenced.
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Modern
Infinity: a skyline, bottled
Sharp, clean, and unmistakably urban. Infinity takes its cues from the city after dark — glass, gold light, and a base that lingers long after you've left the room.
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Sensual
Addiction: the one you reach for again
True to its name, Addiction is built to be craved — a rich, layered composition designed for repeat wear. Bold up front, warm and lingering underneath.
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Floral
Love Dose: petals, measured in desire
A warm, magnetic floral built to feel like an infatuation — rose and soft musk layered close to the skin, made for the days you want to feel a little irresistible.
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Woody
Royal: dark woods, worn like a crown
Deep, dark woods and warm resin — Royal carries itself like something inherited rather than bought, built for the wearer who doesn't need to raise their voice.
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Signature
Jaguar: sleek, and always moving
Sharp and self-possessed, Jaguar trades stillness for motion — a signature scent built for the wearer who's always a step ahead.
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Modern
Criminal: too easy to fall for
Sharp and a little dangerous, Criminal opens clean before pulling you somewhere warmer — built for the wearer who likes getting away with things.
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Bold
Mafia: an offer you don't refuse
Spice-forward and unapologetic, Mafia is built around warmth that holds — the kind of fragrance that still shows up on a scarf or jacket long after you've taken it off.
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Fresh
Cerabi: light as air
Light, airy, and effortless — Cerabi is the palate cleanser of the collection, built on green and aquatic notes for the days that call for something quieter.
Read More →Ira: soft power, rendered in rose
Ira takes its name from a word for anger — and builds a fragrance around the opposite instinct: quiet control. It opens on a soft flush of pink pepper before settling into a rose that reads more confident than sweet, the kind worn by someone who doesn't need the room's attention to hold it.
Underneath, a warm musk and vanilla base keep the florals from ever tipping into powdery. It's a scent designed for long days that turn into long evenings — present at 9am, still recognisably itself by midnight.
Top
Pink pepper, mandarin, blackcurrant
Heart
Rose, peony, jasmine petals
Base
White musk, vanilla, soft amber
Jaan: dark plumes, quiet intensity
Jaan means "life" — or "beloved," depending on who you ask — and this fragrance is built to feel like both. It opens sharp and dark, bergamot cut with black pepper over a bed of oud and leather that never turns heavy-handed.
What makes Jaan distinctive is restraint: the amber and patchouli base gives it real staying power without shouting. It's the fragrance we'd point to first for someone who wants to be remembered in a room, not just noticed walking into it.
Top
Bergamot, black pepper, cardamom
Heart
Oud, leather, dark spice
Base
Amber, patchouli, dry woods
Inspiration: the scent that started it all
Before Elväsh had a name, it had this fragrance. Inspiration is the house signature — a warm, golden gourmand built on saffron and citrus, with a heart of jasmine and tuberose that gives it real depth without losing its lightness.
Every scent we've released since has, in some small way, referenced this one. Revisiting it now, with the label refreshed for the current collection, felt less like a new launch and more like a homecoming.
Top
Saffron, bergamot, orange blossom
Heart
Jasmine, tuberose, iris
Base
Sandalwood, vanilla, warm musk
Infinity: a skyline, bottled
Infinity was built around a single image: a city skyline just after the streetlights come on. The opening is clean and a little cold — bergamot and cardamom over a sharp green edge — before iris and violet soften it into something closer to dusk than daylight.
It's the most modern fragrance in the collection, designed for movement — commutes, meetings, the version of a day that doesn't slow down. Vetiver and cedarwood in the base keep it grounded no matter how far it travels.
Top
Bergamot, cardamom, green accord
Heart
Iris, violet, ambroxan
Base
Vetiver, cedarwood, soft musk
Addiction: the one you reach for again
Some fragrances are worn for the occasion. Addiction is worn out of habit — the bottle that ends up on the nightstand instead of back on the shelf. It opens with cinnamon and blood orange, warm and immediate, before settling into tobacco and praline.
The base is where it earns its name: tonka bean and amber that linger for hours and tend to show up again on a jacket, a scarf, a car seat, days later. Layered or worn alone, it doesn't fade quietly.
Top
Cinnamon, blood orange, pink pepper
Heart
Tobacco leaf, praline, cacao
Base
Tonka bean, amber, dark musk
Ace: the scent of a sure thing
Ace is our most confident release yet, built for the moment you walk into a room and it already knows. It opens fast and sharp — black pepper and grapefruit — with none of the usual slow build. This one announces itself.
The heart turns to leather and dark spice, and the base settles into oud and smoky vetiver that hold their ground for hours. There's no soft landing in this one by design; Ace is meant to feel like the moment right before you win.
Top
Black pepper, grapefruit, elemi
Heart
Leather, dark spice, geranium
Base
Oud, smoky vetiver, amber
Love Dose: petals, measured in desire
Love Dose was built on a simple idea: a floral that reads warm instead of bright. It opens on a soft plum and fig accord before moving into a dense, textured heart of rose and violet leaf — heavier than a typical floral, closer to skin than to air.
The base is where it earns its name, a smooth blend of suede-like musk and soft woods that keeps the whole composition grounded. A little goes further than you'd think — worn close, worn often.
Top
Plum, fig leaf, pink pepper
Heart
Rose, violet leaf, heliotrope
Base
Suede musk, soft woods, benzoin
Royal: dark woods, worn like a crown
Royal opens dark on purpose — smoked woods and a sharp, resinous edge that feels almost regal from the first spray. Give it a few minutes and it softens, cardamom and dark spice pulling the composition somewhere warmer and more intimate.
By the base, it's settled into a smooth blend of vetiver and tonka that lasts well past midnight — built to command a room without ever having to try.
Top
Smoked woods, cardamom, black tea
Heart
Dark spice, incense, dry rose
Base
Vetiver, tonka bean, dark amber
Jaguar: sleek, and always moving
Jaguar was designed to move — a light citrus and white tea opening that never sits still, sliding quickly into a soft floral heart that keeps the whole thing feeling alert rather than relaxed.
The base — sandalwood, cashmere musk, a touch of vanilla — is where Jaguar shows its other side, a quiet warmth that stays close to the skin for hours after the sharpness fades.
Top
White tea, bergamot, pear
Heart
Water lily, soft jasmine, iris
Base
Sandalwood, cashmere musk, vanilla
Criminal: too easy to fall for
Criminal opens crisp and transparent — grapefruit and a sharp aquatic note that feels almost too clean. That's the point. As it wears, the composition bends: warm amber and soft spice creep in underneath, blurring the line between cool and warm.
It's a fragrance built on contrast, designed to shift across a single wear so no two hours feel quite the same — hard to pin down, and even harder to forget.
Top
Grapefruit, sea salt, mint
Heart
Amber accord, warm spice, jasmine
Base
Ambroxan, driftwood, soft musk
Mafia: an offer you don't refuse
Mafia doesn't build slowly — it opens with cinnamon and clove already at full strength, unapologetic from the first spray. The heart turns to dried fruit and warm resin, thick and a little sweet without tipping into dessert territory.
What sets it apart is longevity: the amber and labdanum base is built to hold heat for hours, the kind of fragrance that shows up again on a scarf the next morning. Not for the days you want to blend in.
Top
Cinnamon, clove, blood orange
Heart
Dried fig, warm resin, cacao
Base
Amber, labdanum, dark musk
Cerabi: light as air
Cerabi is the lightest fragrance in the collection by design — a green, slightly aquatic opening of cucumber and bergamot that feels closer to weather than to perfume. It stays airy through the heart, a whisper of white flowers keeping it from turning too simple.
The base is barely there: soft musk and a touch of cedar, just enough to keep it from disappearing entirely. Built for warm days and the version of you that doesn't want to think about what you're wearing.
Top
Cucumber, bergamot, green tea
Heart
White flowers, water accord, mint
Base
Soft musk, cedar, light amber